Employment Branding refers to the strategy a business or organization uses to position itself as a desirable employer in the minds of potential and current employees. It encompasses the company's reputation, culture, values, and many other benefits and reasons for working there, including its place and the quality of life it offers. Employment branding is typically expressed through various marketing and communications, both internally (to employees) and externally (to customers, partners, and the general public).
Essentially, it's about creating and promoting a positive image of what it's like to work at the company, highlighting unique selling points that make the company stand out as an employer of choice. Our place – North Perth – can play an important role in your own employment branding, and be a key contributor to positive associations with your organization.
